Morgan Stanley has hired a significant Merrill Lynch Private Wealth Management team based in New Jersey and Florida as it contributes to the list of multi-million-dollar hires from the rival wirehouse.
The group includes Lawrence W. Mercedes Fonte, Erik Beiermeister, Steven, his son, and Catena and also 3 customer associates. They had been generating $7.5 million in annual fees and commissions, based on an individual familiar with the practice of theirs, and also joined Morgan Stanley’s private wealth team for clients with twenty dolars million or more in the accounts of theirs.
The staff had managed $735 million in client assets from seventy six households which have an average net worth of $50 million, as reported by Barron’s, which ranked Catena #33 out of 84 top rated advisors in Florida in 2020. Mindy Diamond, an industry recruiter which worked with the team on the move of theirs, said that the total assets of theirs were $1.2 billion when factoring in new clients and market appreciation in the 2 years since Barron’s assessed their practice.
Catena, who spent all although a rookie year of his 30 year career at Merrill, did not return a request for comment on the team’s move, which took place in December, according to BrokerCheck.
Catena decided to move after his son Steven rejoined the team in February 2020 and Lawrence started considering a succession plan for the practice of his, according to Diamond.
“Larry always thought of himself as a lifer with Merrill-with no goal to come up with a move,” Diamond wrote in an email. “But, when his son, Steven, came into the business he started to view his firm through a new lens. Would it be good enough for the life of Steven’s career?”
The move comes as Merrill is launching a different enhanced sunsetting program in November that can add an extra 75 percentage points to brokers’ payout when they consent to leave the book of theirs at the firm, but Diamond said the updated Client Transition Program wasn’t “on Larry’s radar” after he had decided to make his move.
Steven Catena started the career of his at Merrill in 2016 but sojourned at Prudential Investment Management from 2017 until 2020 before rejoining, as reported by FintechZoom.
Beiermeister, that works individually from a branch in Florham Park, New Jersey, started the career of his at Merrill in 2001, as reported by BrokerCheck. Fonte started the career of her at Merrill in 2015.
A spokesperson for Merrill didn’t immediately return a request for comment.

The group is actually at least the fifth that Morgan Stanley has hired from Merrill in recent months and also appears to be the biggest. It also selected a duo with $500 million in assets in Red Bank, New Jersey last month and a pair of advisors producing about $2.6 million from Merrill in Maryland.
In December, Morgan Stanley lured a solo producer in California who had won asset growth accolades from Merrill and in October hired a 26 year Merrill lifer in a Chicago suburb which was producing much more than $2 million.
Morgan Stanley aggressively re entered the recruiting market last year after a three year hiatus, and executives have said that for the very first time recently it closed its net recruiting gap to near zero as the amount of new hires offset those who actually left.
It ended 2020 with 15,950 advisors – 482 more than 12 months earlier and 481 higher than at the conclusion of the third quarter. Most of the increase came out of the addition of more than 200 E*Trade advisors that work largely from call centers, a Morgan Stanley executive said.
Merrill Lynch, which has stood by its freeze on veteran broker recruiting put in place in 2017, no longer breaks out its number of branch-based wealth management brokers from its consumer-bank-based Edge brokerage force.