Xiaomi – Asus ZenFone 8 launched in the US, Huawei’s Xiaomi suffers from trade war | Taiwan News

TAIPEI (Taiwan News) — ZenFone has been successful in Taiwan and Southeast Asia, but didn’t have a chance to shine in the United States, but this can change as the market is different than before.

ZenFone was previously available in the United States on previous models, but was always sold in small quantities, according to IDC data provided to Taiwan News. According to IDC data, only 366,000 ZenFones shipped to the United States in 2018, down from 24,000 in 2019 to 2,000 in 2020.

At the same time, 2018-2020 is definitely when ZenFone finally arrives.The story of the origin of the telephone line was in 2013 as a way to get Intel mobile chips for the smartphone market And bootstrap Asus’ mobile ambitions.This chip has not been proven, so Intel gave it to Asus Almost free..

However, the results were mixed, so Asus decided to move to. Qualcomm’s proven tip In late 2014 (despite Intel’s effective brand launch) after the first model had a lukewarm sales record. This proved to be a wise decision on the part of Asus. ZenFone 5 When ZenFone 6 Both are popular and have excellent cost performance.

But things are changing. LG recently I threw a smartphone towel After being given the internal goal of becoming “profitable or bankrupt” by mid-2021 (the last time it made a profit was in 2014). Samsung’s US market share fluctuated sharply, reaching 32% in the first quarter of 2020 and then declining to 16% in the fourth quarter of 2020. For Lenovo, it can’t be divided by two digits.

On the other hand, other Chinese brands, which dominate the home market and are major players in many emerging markets, are virtually non-existent in the United States and are by no means widely available in the United States, but for online orders. With strong support, US sanctions and a strong negative advertising campaign from the Trump White House.

In the first quarter 2021 global smartphone market report, Canalys pointed out Huawei has fallen from # 1 to # 7 in the world due to US sanctions. Xiaomi continues to perform well, and more recently in the world Second largest smartphone maker Due to its enormous amount, but it has only recently solved US legal issues, it is by US citizens and businesses. Investing or trading in a company..

The June launch of ZenFone 8 in the US is the latest chapter in Asus’ battle to gain market share in the ZenFone lineup in the US. Asus ZenFone 8 is “A small phone to beat in 2021“And in general Well reviewed Overall.

According to Mashable, using the ZenFone 8 is “like seeing a little guy kill on a gym bench press.” In other words, ZenFone is more formidable than it looks.

The challenge for Asus is to eventually enter the US market based on favorable reviews and market conditions. There may not be a better opportunity than it is now.