Starting as a flagship-only brand, OnePlus has had to pave the way for the past year and jump to mid-range and low-cost devices. However, it has not affected the popularity of sales volume in its flagship lineup.
According to the latest report from the research company Counterpoint, OnePlus led the premium market in the second quarter of 2021 with a market share of 34%. The premium market includes phones priced over Rs 30,000. That’s more than 200% year-over-year compared to OnePlus’ first quarter of 2020, and the report also states that this share is driven by the OnePlus 9 Series 1OnePlus 9 Pro, OnePlus 9, and OnePlus 9R. ..
In addition, the report also shows that three out of five smartphones in India’s premium market are OnePlus phones. Not only that, OnePlus dominated the 5G smartphone segment with a 48% share in the premium segment in the second quarter of 2021. The OnePlus 9R has emerged as the best-selling device in the premium 5G smartphone market with a 25% market share. OnePlus 9 and OnePlus 9 Pro.
Xiaomi is still leading the smartphone market
OnePlus leads the Indian market in the premium segment, but the overall market leader is still Xiaomi (including Poco). The brand leads the market with 28% shipments and also recorded the highest ever ASP (Average Selling Price) in a single quarter. This is mainly due to the Xiaomi Mi 11X series, which helped Xiaomi capture over 7% of the segment.
In the Redmi Note 10 and Redmi series, Redmi 9A, Redmi 9 Power, Redmi Note 10 and Redmi 9 contributed to the success of Xiaomi’s top five phones. Of the top five models, the top three models recorded over one million shipments. Meanwhile, Poco recorded 480% year-over-year growth thanks to budgetary offerings such as the Poco M3, C3 and X3 Pro.
Realme grew 140% in the second quarter of 2021
Xiaomi outperformed the smartphone market, with Samsung and Vivo sharing the second and third spots, respectively. Realme is in the fourth spot, with 140% year-over-year growth in the second quarter of 2021. Realme’s aggressive 5G push also helped to gain market share of over 2%. Realme has also become the fastest brand in India with cumulative smartphone shipments of 50 million.
Oppo grew 103% year-on-year in the second quarter of 2021 with a 10% market share. The Transsion Group, which includes itel, Infinix and Tecno, recorded 296% year-over-year growth and an overall 7% share. itel continued to be the top smartphone brand in the price range of less than 6,000 rupees. Finally, Apple grew 144% year-over-year in the second quarter of 2021. This is because the brand maintained its top position in the Ultra Premium segment (Rs 45,000 and above) with a share of over 49%. The iPhone 11 and iPhone 12 were popular phones thanks to the many offers and discounts.
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OnePlus leads the premium segment in the second quarter and is the leader across Xiaomi smartphones
Source link OnePlus leads the premium segment in the second quarter and is the leader across Xiaomi smartphones