Xiaomi – Xiaomi beats Samsung to become the top global smartphone brand in June 2021

According to new figures from Counterpoint Research, Xiaomi has registered solid growth and has overtaken Samsung in the second quarter of 2021 in terms of market share. With the new figures, Xiaomi has become the world’s top smartphone seller for the first time.

Xiaomi smartphones accounted for 17.1 per cent of the global smartphone market by volume. With 15.7 per cent and 14.3 per cent market share, Samsung and Apple came in second and third, respectively.

With 12.7 million phones shipped in Q2, Xiaomi surpassed Samsung to take the top spot in Europe, up 67.1 per cent year over year. Samsung’s shipments fell 7 per cent to 12 million units in the same time period, despite it remaining the world’s largest phone vendor.

The demise of Huawei, which continues to exit the European market after losing access to Android and Google services in 2019, seems to have aided Xiaomi‘s growth. Due to supply constraints, Samsung’s sales have decreased, while Xiaomi‘s sales have increased in India, Europe, and China.

According to another report from Canalys, Xiaomi also registered 94 per cent growth in the Bangladesh market and rose to 5th among the top 5 smartphone vendors in the country in Q2 2021. Realme leads the chart in Bangladesh with 20 per cent unit shares.