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iPhone – iPhone And Samsung Galaxy Beaten By ‘Holy Grail’ Smartphone Design

Henry Romero by Henry Romero
August 6, 2021
in Default
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iPhone – iPhone And Samsung Galaxy Beaten By ‘Holy Grail’ Smartphone Design

iPhone – iPhone And Samsung Galaxy Beaten By ‘Holy Grail’ Smartphone Design

A new display technology has been developed promising what is, for some, the holy grail of smartphone design.

OPPO’s new under-screen camera design claims to deliver a high quality full-screen display with no … [+] punch hole or notch.


OPPO

MORE FROM FORBESRadical New Smartphone Trounces iPhone 12 Pro MaxBy Paul Monckton

The development comes from the Chinese company Oppo, which has revealed a new under-display camera technology capable of delivering a virtually invisible selfie camera without the usual degradation in screen quality.

According to Oppo, the design combines new hardware innovations with improved AI-based software to deliver “an under-screen camera solution without compromise.”

The crucial word here is “compromise”: It’s notoriously difficult to build an under-display camera without compromising the quality of both the display and the camera, as previous attempts have shown.

New Screen Technology

In current implementations, the screen area directly above the camera typically offers a lower pixel resolution than the rest of the display.

This close up photo of OPPO’s new screen shows smaller pixels deployed in the section on the right … [+] which covers the camera.


OPPO

Oppo’s new technology, however, promises to overcome this by populating this area with smaller rather than fewer pixels along with new, thinner wiring. Furthermore, details such as small fonts can be displayed more accurately thanks to new circuitry providing precise control over the brightness of individual pixels. Oppo claims this circuitry also extends the lifespan of the display by up to 50 percent.

OPPO’s screen technology aims to preserve the quality of details, such as text, in the area above … [+] the new camera.


OPPO

New Image Processing Algorithms

Oppo also claims to have improved the quality of the camera itself through the use of new AI algorithms designed to reduce unwanted effects such as blur and image glare. In particular, the AI has been trained to reduce the effects of diffraction in order to deliver cleaner images.

A sample image taken with a prototype smartphone using OPPO’s new under-screen camera.


OPPO

Oppo has provided a few sample images and they show promising results, but it remains to be seen how well these new technologies will work in the hands of users.

Oppo has much to gain if the new camera can deliver the level of quality demanded by customers of high-end smartphones but, as we’ve seen before, any deviation from acceptable quality levels is sure to be exposed by benchmark tests such as Dxomark camera.

However, if the new camera really is as good as Oppo claims, other smartphones are going to start looking old very soon by comparison. There’s no news yet on when Oppo’s camera might appear in a production smartphone so, for now, all eyes are on Samsung’s Galaxy Z Fold 3 which is expected to launch with an under-screen camera of its own.

Follow @paul_monckton on Instagram

MORE FROM FORBESGoogle Accidentally Leaks Big Pixel 6 Smartphone UpgradeBy Paul Monckton



iPhone – iPhone And Samsung Galaxy Beaten By ‘Holy Grail’ Smartphone Design

Tags: iPhone

Tags: invisible cameraiphonenotchOppopunch holesamsung Galaxyselfie cameraunder-screen cameraUSC
Henry Romero

Henry Romero

Henry covering technology and reviewing consumer products. Previously he was the Tech editor at ICO Stamp steering coverage and reviews of Tech Products. He graduated from London School with a bachelor's degree in English and journalism.

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